No other factor will have as much of an impact on the amount of money you earn with domain parking as keyword selection. So, please take the time to read this section carefully?your earnings will thank you for it!Choosing a money-making keyword is as easy as 1-2-3:1) High relevancy (CTR)2) High keyword value (EPC)3) Evaluate performance (RPM) and repeatSTEP ONE: HIGH RELEVANCY (CTR, or Click-Through-Rate)The most important factor in keyword selection is the relevancy of the advertisements displayed to what your site visitors are looking for. Consider this: if you can increase your average CTR from 10% to 15%, that represents a 50% jump in earnings! If that’s not reason enough to pay attention to relevancy, then please also keep in mind that Sedo reviews all keyword submissions for relevancy. Setting non-relevant keywords can result in you being blocked from participation in Sedo’s Parking program, and the subsequent loss of your revenue.Some tips for determining what visitors to your site are looking for:- Check the Domain Details page (click the icon next to a domain) to find out what the most popular user queries are. Often this is an indication of what visitors to your site are (literally) searching for.- Check Archive.org to see if the domain might have been previously developed, and target according to the content of the old website.- Google the domain term and/ or the domain itself. Google knows everything.Once you’ve identified an appropriate topic area, make sure you haven’t forgotten these two details:- Don’t forget the international users!
Check the Domain Details page to determine where most of your visitors are coming from. If most of your visitors are coming from France, choose a French keyword (and so on…). If visitors are from many countries, make sure to choose a particularly strong keyword which will still have advertisers in many markets (see step two for tips on finding strong keywords).- Don’t forget ‘keyword sexiness?!
‘Keyword Sexiness? is a fun term to refer to the attractiveness of the advertising links for a potential visitor to your parking page. Some sub-categories within an interest area just seem to attract more clicks than others do. For example, suppose you have a domain related to small business. You might choose ‘entrepreneurship?, ’small business loan?, ‘incorporation?, ‘franchise?, ‘home business?, etc. All are related concepts, but you’ll find variation just because some have more appealing ads than others. Ask yourself, ‘Would I click on one of these advertisements if I was a visitor interested in this topic??STEP TWO: HIGH KEYWORD VALUE (EPC, or Earnings Per Click)Everyone wants to know which keywords pay the most. The truth is that a number of factors effect keyword value, including (but not limited to):- The geographic origin of your visitors- Which ad is clicked on- Seasonality (time of year) and time of day- Relevancy of keyword to domain name- Etc…Google claims that literally thousands of variables factor in to keyword pricing, so nobody (probably not even at Google!) knows exactly how keywords are priced. Thus, the best advice is probably to go back to step #1 and make sure your keywords are highly relevant!If you’re choosing between multiple highly-relevant options and need a tie-breaker, consider Sedo’s ‘Three Golden Rules of High Paying Keywords?:GOLDEN RULE #1: The most important factor in determining keyword value is the commercial potential of a single searcher in that area. To guesstimate commercial potential multiply value of a sale times conversion rate.ASK YOURSELF: Is an advertiser going to make money from someone searching this keyword?EX 1.1: “Mesothelioma lawyer”: a single mesothelioma victim could be worth hundreds of thousands of dollars in legal fees to me as a lawyer. Even if only one searcher in a thousand signs up with me, those searchers are pretty valuable!à A high value keyword!EX 1.2: “Conference Call”: A single searcher wanting to set up a conference call may be worth “only” $50 or $60, but the chances are good that a searcher will convert to a sale.à Also an expensive keyword!EX 1.3: “Car”: Cars cost tens of thousands of dollars, but the vast majority of people
