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1.Draw a triangle
If you are stuck, draw a triangle to remind you to think of a third possibility.
2.Develop three responses for every new situation
For every new situation, ask your team to develop a business-as-usual, different and radical response.This will encourage left field, big ideas.
3.Have an idea break every day
Like a coffee break, take an idea break every day and use your creative thinking abilities. Go with a partner, have fun and really focus on a specific problem for a short intensive period. You will create some wonderful new ideas and come back refreshed.
4.Trust your own intuition
Flag to people that you are using your intuition by saying ‘my gut feel is that . . .’. Encourage others to do likewise. At the end of each meeting have a two-minute ‘gut-feel’ session. Ask every member what their intuition is telling them. If the group intuition is nervous then perhaps a decision should be revisited.
5.Follow your passion
What do you really feel passionate about? Chances are that if you feel passionate about something, you will enjoy it and be quite good at it. If you feel passionate about a topic or project at work, volunteer for it. You will naturally be more creative and work will be more enjoyable.
6.Think like a competitor
Imagine yourself as your competitor—ask yourself what new initiatives will be launched in the next 12 months? It is amazing how insightful you can be by adopting an outside-in approach rather than the more traditional inside-out approach.
7.Use more emotional language
Reframe your biggest challenges in more imaginative and emotional language: for example, ‘How can we create advertising that is talked about at dinner parties?’ If you stay with rational, business-type language you are more likely to get rational responses.
8.Be uncomfortable
Be more open to uncomfortable, challenging ideas.
9.Lead by example
If you are a leader, the quickest way to kill creativity is by your own actions. If you call for new ideas and then reject them without appropriate feedback, you will not receive many more ideas. Talk about the importance of ideas and innovation at every opportunity.
10.Test and retest
Find quicker, easier and cheaper ways to test a new process or product. Continue to test relentlessly