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Solo businesses are usually in the hands of people who are the rebels of the business world. They have a highly developed sense of independence, or at least a strong desire to be independent. They have a strong sense of enterprise, or at least a desire to put their own ideas and capabilities to effective use. And they generally have a strong dislike of conformity and routine. Achieving success in a solo business is much easier for some people than it is for others because there are a number of important personal characteristics that have the potential to make a big difference.

.Skills and experience Successful solo business operators are able to wear many hats. They have a broad exposure to a variety of business skills together with some hands-on experience in the particular type of business they have chosen.

.Outgoing People who operate solo businesses tend to be outgoing. They are sociable, active, and enjoy working with people. They draw their energy from others and their charm and charisma helps them to gain support from customers and suppliers.

.Pragmatism Success in business depends on an ability to make rational business decisions. Although individuals who operate solo businesses are aware of other people’s feelings and capable of a great deal of compassion, they also understand the need for pragmatic business decisions.