adipure.com

Make sure that your blog displays expertise and intelligence, especially about your industry and business. But don’t let that become the purpose of the blog. Avoid showing off. Never post something just to make yourself look smart, unique, well-read, or well-educated.

Let your knowledge and expertise show by choosing your words, topics, and links carefully. Never choose a topic solely because it makes you or your company looks good. A successful blogger puts the readers’ interests and needs first.

Lesson learned: Be smart, but don’t alienate your readers by showing off.