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Mobile blogging, or moblogging as it’s usually called, is the fine art of posting to your blog from your phone (mobile or land line), PDA, digital camera, or via e-mail. Moblogging is a favorite tool of bloggers who also have camera phones, but its real strength is that you can post to a blog even when you’re not sitting down in front of a computer with an Internet connection.

Moblogging is designed to keep you blogging on the run, in airports or during your commute. (Please, don’t moblog while you’re driving!) It’s often used to photo blog or audblog (audio blogging).

Photos add excitement and interest to your blog — assuming they are rea-sonably good photos — and are also a great way to give your blog a more human feel. In a photoblog, each posting is usually a single image, with a Read the rest of this entry »

If you’ve ever looked at a Web site, you’re familiar with the most common Web advertising formats: banner ads, vertical skyscrapers, buttons, boxes, pop-up ads, and even animations that open over page content. The problem with all these formats? They haven’t proven to be greatly successful. In fact, many consumers claim to be actively annoyed by this kind of advertising and Read the rest of this entry »

Even at companies where a blogger is edited before entries are posted, the resulting text is very informal and unstructured. It is this very informality that makes the medium so appealing to Read the rest of this entry »

Do you travel a lot and blog from the road? Do your posts have to do with differ-ent geographic locations? Is your location — or that of what you’re blogging about — of interest to your readers? You need to check out blogmapping.

A blogmap provides a geographic interface to your blog entries: Each time you post, you indicate the location you want to associate with the post. A map on your blog then shows — usually graphically — a post on the map, and your readers click the locations that interest them. Blogmaps can be great for journalists or for blogs that are tracking the geographic appearances of objects — think an interactive map of sign locations for a sign company or of public art installations on a city’s Web site.

If you post often in the same location, your map may be hard to read and use, as dots build up on the same location. As well, blogmapping provides only one bit of information about a post — the geographic location — and no other clues to what the post is about, so don’t use blogmapping as your only point of access to your blog postings.

If this idea interests you, visit Blogmapper at blogmapper.com to find out how you can add this functionality to your blog.

Do you travel a lot and blog from the road? Do your posts have to do with differ-ent geographic locations? Is your location — or that of what you’re blogging about — of interest to your Read the rest of this entry »

Make sure that your blog displays expertise and intelligence, especially about your industry and business. But don’t let that become the purpose of the blog. Avoid showing off. Never post something just to make yourself look smart, unique, well-read, or well-educated.

Let your knowledge and expertise show by choosing your words, topics, and links carefully. Never choose a topic solely because it makes you or your company looks good. A successful blogger puts the readers’ interests and needs first.

Lesson learned: Be smart, but don’t alienate your readers by showing off.